Communication professionals are wordsmiths. Every word that goes out, be it in the form of verbal or written communication, holds weight and is relied upon. We are in the business…
How the world is changing PR and how PR should change the world
The world changed after 2020. Like other sectors, the world of Public Relations (PR) also underwent significant changes driven by technological advancements, shifts in the way we consume media and…
Building goodwill for greater good
For anyone in business today, it is a given (but not very common), to realise and know that the bigger picture is what matters the most. It is the values…
What to expect from WPRF and PRAXIS
India is the host country for the 11th edition of World Public Relations Forum (WPRF). What makes #WPRF2023 an event platform worth blocking your calendars for, is that it is…