• wprf@promisefoundation.com
  • Chennai, India

World

Public Relations Forum

#WPRF2023

WPRF 2023 will be held at hotel ITC Grand Chola, Chennai, India between 21st and 23rd September. The second and third day will be the PRAXIS experience.

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3

Exciting Days

Welcome to the World Public Relations Forum 2023

The World Public Relations Forum (WPRF) provides an open and diverse platform for public relations and communications practitioners from across the globe to meet, discuss, reflect and advance the profession.

When

11.00 am, 21st September 2023 - 11.00 pm, 23rd September 2023

Where

ITC Grand Chola, Chennai, India

Who

Public Relations, Corporate Communications, Marketing Communications

Building Goodwill for Greater Good

How the world is changing PR and how PR should change the world
Responsible Communication - Your Reputation, Your Influence, Your Role
It is the paramount objective of Public Relations to create goodwill and to retain it thereafter. Public Relations is all about establishing goodwill between the organisation and its various stakeholders, i.e., employees, clients and media. For doing this, PR practitioners must be adaptive to everything in the process of creating goodwill. Public Relations helps in building a goodwill account for a brand in such a way that the brand can even survive negativity. Creating goodwill is even more imperative now after the turbulence of the last couple of COVID years. The forthcoming edition of WPRF talks about all these and many other elements while focusing on building goodwill for better good.

20+

Speakers

Register Today and Get Access To..

High-value Learning

Delegates from around the World

Networking Opportunities

Great Speakers

Inspiring Sessions

Social Events

Register today for the price of $59

event schedule

Time

Events

Speakers

Moderator

Registrations

Welcome Session

Inaugural Address
Government Communications: The Good, Bad & Ugly

Dr Palanivel Thiaga Rajan
Honorable Minister for Information Technology & Digital Services,
Tamil Nadu

President’s Address

Justin Green

President & CEO
Global Alliance for Public Relations and Communication Management

Lunch

Keynote Address 1
Igniting the Integrity Vibe – It’s Time to be Good

Dr Saundarya Rajesh

Founder-President
Avtar Group

Vineet Handa

Kaizzen

Keynote Address 2
How the World is Changing PR and How PR Should Change the World

Dr Michael Preuss

Head of Communications
Bayer AG

Aseem Sood

Chairman, AMEC
CEO, Impact Research
and Measurement

Tea / Coffee Break

Keynote Address 3
Presentation of Studies - Reputation and Intangible Global Trends - Approaching the Future 2023

Clara Fontan
Director, Intelligence & Knowledge, Corporate Excellence
Centre for Reputation Leadership

Special session
SCoRe Scholarships

Keynote Address 4
Responsible Communication: Your Reputation, Your Influence, Your Role

Isabel Lara

Chief Communications Officer
NPR

Nikhil Dey

Adfactors PR

Awards
(For GA Board members and nominees only)

The World Public Relations & Communication Awards

The Sparkle Evening
A Fire Side Chat

Alisha Abdullah
National Car & Bike Racing Champion

Amith Prabhu

Performance by Saxophone Subbalaxmi
Followed by Beer & Wine

Dinner

Time

Events

Speakers

Moderator

Breakfast at respective hotels

Outlook of PR Education

Amybel Sanchez de Walther
Dean
University Universidad de San Martín de Porres
Silvia Arto
Vice President
Global Alliance and Chair of the
European Regional Council
Sia Papageorgiou
SCMP, Managing Partner
Centre for Strategic Communication Excellence
Dr. Wole Adamolekun
Elizade University

Hemant Gaule
SCoRe

How the world is changing PR and How PR should change the world

Fiona Cassidy
Immediate Past Chair
Public Relations Institute of New Zealand
Hamilton Dos Santos
Executive Director
Aberje, Brazil
Jaffri Amin Osman
President
Institute of Public Relations Malaysia (IPRM), Malaysia
Justin Green,
President & CEO
Global Alliance for Public Relations and Communication Management
Paula Portugal Mendes
Director General
Associação Portuguesa de Comunicação de Empresa (APCE), Portugal

Sumathi Chari
PRHUB

Tea / Coffee Break

Responsible Communication - Your Reputation, Your Influence, Your Role

Ana Pista
Founder & CEO
Ardent Communications
Beatrice Guay
Executive Director & Board Secretary
Chambre Huissiers de justice du Québec
Boy Kelana Soebroto
Head of Corporate Communications
Astra & Chairman of Perhumas
Jose Manuel Velasco
Head of the Executive Coaching area
Llorente & Cuenca
Peter Mutie
CEO
Peterson Communications Ltd.

Sudha Singh
The Purpose Room

Keynote Address 5

Ritu Jhingon
Group Director
Corporate Communications and CEO, Nand Ghar
Vedanta Ltd.

Keynote Address 6
Effective Brand Communication & its Impact on Society

Subramanyeswar S.

Group CEO
Mullenlowe Lintas Group &
Chief Strategy Officer
APAC, Mullenlowe Group

Special Session

A Fire side chat with
Ritu Jhingon
and
Subramanyeswar S.

Gayathri Sharma
Rolls Royce

WPRF Closes

Lunch & PRAXIS Summit Check-in Opens

Group photo

Tea / Coffee Break

Welcome Remarks

Felicitations

Keynote Address 1
How Business Strategy Can Super-Charge your PR Efforts

Roopa Unnikrishnan
SVP, Strategy & Corporate Development
IDEX Corporation

Arijit De
BCW Global

Keynote Address 2
Public Relations as a Management Function

Stephen Waddington
Founder & Managing Partner
Wadds Inc

Kiran Ray Chaudhury
80 dB Communications

Special Address

Felicitations
Celebrating with PRAXIS All Timers & Contest Winners

Super Night

Live Concert by
Thaikkudam Bridge

Drinks & Dinner

Day Ends

Time

Events

Speakers

Moderator

Breakfast at respective hotels

Keynote Address 3
GenAI and the Future of Work

Jaspreet Bindra
Founder
The Tech Whisperer

Archana Arora
ANTS Digital

Keynote Address 4
It’s Personal – The New Rules of Corporate Reputation

Rebecca Wilson
EVP - International
WE Communications

Usha Iyer
Dr Reddy’s Laboratories

Tea break

Keynote Address 5
Horizon Scanning: How PR can Help Anticipate Future Trends

Farzana Baduel
CEO
Curzon PR

Keynote Address 6
Using Behavioural Science to Power Public Relations

Shayoni Lynn
CEO & Founder
Lynn

Special Session: A Fire Side Chat

Farzana Baduel &
Shayoni Lynn.

Arun Sudhaman
PRovoke Media

Lunch

Keynote Address 7
Greenwashing: The Risks and Opportunities of Communicating Sustainability

Suzy Goulding
Head of Sustainability, APMEA
MSL Group

Pooja Khan
Panasonic India

Keynote Address 8
Values-Driven Leadership Drives Growth and Reputation - 7 Golden Rules

Peter Finn
Founding Partner
Finn Partners

Shipra Singh
GE Healthcare

Keynote Address 9

Prabha Narasimhan
Managing Director & Chief Executive Officer
Colgate-Palmolive (India)

Rajesh Mani
Ashok Leyland

Keynote Address 10

Closing Remarks

PRAXIS Closes

BREAK

Fulcrum Awards Night

Cocktails, Dinner and Music

Day Ends

Reserved for city sight seeing tour for those interested

Our Speakers

Dr Palanivel Thiaga Rajan

Honorable Minister for Information Technology & Digital Services, Tamil Nadu

Clara Fontan

Director, Intelligence & Knowledge, Corporate Excellence
Centre for Reputation Leadership

Isabel Lara

Chief Communications Officer
NPR

Justin Green

President & CEO
Global Alliance for Public Relations and Communication Management

Dr Michael Preuss

Head of Communications
Bayer AG

Ritu Jhingon

Group Director, Corporate Communications & CEO
Nand Ghar
Vedanta Ltd.

Dr Saundarya Rajesh

Founder-President
Avtar Group

Subramanyeswar S.

Group CEO
Mullenlowe Lintas Group & Chief Strategy Officer
APAC, Mullenlowe Group

Janet Jones

Newyork Post's GM

Rob morbin

Executive Director
International Communications Consultancy Organisation

Michael Dover

Starbuck's CEO

Jonathan Elves

Maxii's Manager

Mike Michael

Softer Manager

Get Tickets

WPRF Registration Only ticket

$500

/

  • Valid Till
  • 8th September 2023

WPRF Registration Plus PRAXIS

$750

/

  • Valid Till
  • 8th September 2023

WPRF discounted registration with stay for three nights

$1200

/

* For international payments, please use Stripe payment mode as the payment option.

* If you are registering for WPRF 2023 and are based in another country that requires you to apply for an Indian visa,
we recommend you apply for a TOURIST visa.

GOOD VIBES

Feel the spirit

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